With a legacy spanning over 40 years, this toy store redesign was envisioned to reignite the magic of childhood and reintroduce the joy of in-store play experiences. The design focuses on creating an immersive retail environment where vibrant colours, interactive features, and dynamic spatial planning inspire imagination and engagement. By integrating bold pops of colour, interactive LEGO installations, and climbing walls, the space encourages exploration and hands-on discovery, transforming a traditional toy store into an experiential destination. The layout is carefully crafted to enhance wayfinding, ensuring an intuitive and engaging customer journey for both children and parents alike. This experiential retail concept is designed to rekindle nostalgia while embracing modern retail design strategies, allowing visitors to unlock their inner child and immerse themselves in a playful, story-driven environment. Through a blend of immersive design, interactive zones, and creative spatial elements, the store becomes more than just a retail space—it becomes a world of wonder and excitement.
