The Anglo American stand at Mining Indaba was designed as a striking interpretation of the quarry’s contours, seamlessly integrated into both the fins and the flooring. Inspired by the brand’s iconic logo and clean white identity, the architectural form reflected Anglo American’s commitment to #miningwithpurpose. Subtle yet impactful, the design incorporated mining contours to create an aesthetic familiar to industry professionals, showcasing a wide array of initiatives and reinforcing the brand’s dedication to responsible and purposeful mining. The result was a visually cohesive stand that embodied Anglo American’s legacy and forward- thinking ethos. The Anglo American stand at Mining Indaba was designed as a striking interpretation of the quarry’s contours, seamlessly integrated into both the fins and the flooring. Inspired by the brand’s iconic logo and clean white identity, the architectural form reflected Anglo American’s commitment to #miningwithpurpose. Subtle yet impactful, the design incorporated mining contours to create an aesthetic familiar to industry professionals, showcasing a wide array of initiatives and reinforcing the brand’s dedication to responsible and purposeful mining. The result was a visually cohesive stand that embodied Anglo American’s legacy and forward- thinking ethos.
